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Straight answers to what business owners ask

Ten questions owners ask before they pay anyone for marketing.

Last updated November 10, 2026.

How much should a small business website cost?

It depends on who builds it and how much is custom. Quotes for a simple site usually run from a few hundred dollars to a few thousand.

  • A do-it-yourself builder costs the least and takes your own time
  • Price goes up with the number of pages, custom features and who writes the words
  • Ask what you own at the end and what it costs each month after
  • Don't Do It Yourself builds a designed 5-page website for $300, one time. It is also included in every monthly plan, from $300 a month. See plans

Are marketing agencies worth it, or a waste of money?

Some are a waste. An agency is worth it when the work was not getting done, you can see what they made, and you can leave when you want.

  • Ask to see work they made, not a slide about results
  • Start month to month
  • Keep every account in your name
  • No honest agency can promise a number of customers

Do I need a website if I already have a Google Business Profile and Instagram?

Yes, for most businesses. The profile and Instagram help people find you. The website is the one place you own, where your prices, services and answers live.

  • Google and AI assistants read your website to learn what you do
  • A profile with no website behind it gives people nowhere to check you out
  • It can be small. Five clear pages are enough for most local businesses

Can I just build my website myself with ChatGPT or an AI builder?

Yes, and for some businesses that is the right call. The hard part is what comes after: making it look like your business, getting it found, and keeping it working.

  • AI-built sites tend to look alike, and customers notice
  • Check it on a phone, check the forms reach you, check Google can read it
  • If you built one and got stuck, we can take it over

I launched my website and nobody visits. What is realistic?

That is normal. A new website gets almost no visitors by itself. People have to be sent to it.

  • Link it from your Google Business Profile and every social account
  • Post every week and point people to it
  • Search traffic builds over months, not days
  • Be careful with anyone who guarantees a date or a number

Who owns my website and accounts, and am I locked into a contract?

With us, you own everything and there is no long contract. Every Don't Do It Yourself plan is month to month.

  • Your website, domain, Google profile, social pages and lists stay in your name
  • If you leave, everything stays with you
  • Ask this before you sign with anyone. Some agencies keep the accounts

What parts of marketing can be automated?

The repeating parts. The parts that need your real work and your judgment cannot.

  • Can: posting the same reel to every account, sending a booking link when someone comments, replying to common comments, follow-up emails
  • Cannot: doing good work, taking real photos of it, deciding what your business stands for
  • Our Growth plan sets up comment-to-DM and automatic comment replies

Will AI-made content hurt my business?

Fake pictures of work you never did will. Using AI to edit, caption and voice videos of your real work does not.

  • We build reels from your own photos, clips and jobs
  • We never fake your work or your results
  • On Growth+, a photographer comes to you twice a month for new footage

Do I need to pay for ads?

Not to start. A clear website, a complete Google profile and steady posts come first. Ads make more people see something that already works.

  • Ads pointed at a weak website waste money
  • Start small and watch what it brings
  • Growth+ includes $300 of ad spend a month on Google or Meta

How do I get my business to show up in ChatGPT and other AI answers?

Nobody can guarantee it. AI assistants read the open web, so the same things that help Google help them.

  • Put your services, prices and service area on your website in plain text
  • Answer the questions your customers ask, on your website
  • Keep your name, address and phone the same everywhere
  • Keep your Google Business Profile complete and ask happy customers for reviews
  • Every website we build is set up this way

Didn't see your question?

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